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Level 6

Product Design

Design process phases, fundamentals of technical systems, problem solving methodology, design models, influence of manufacturing and handling, identifying customer needs, establishing engineering characteristics, fabrication types, standards and legislation, redesign – improvement – innovation, design tools, ethical codes, product life cycle, design for recycling, failure analysis, integrated product development, computer aided design (CAD), computer aided engineering (CAE), numerical methods, communicating design, parts and assemblies in mechanical design, prototyping and testing, group technology (GT), product classification and coding.

Industrial Design

Design process, communicating design, industrial design patents, product development, concept generation process, design problems, computer aided design (CAD), computer aided manufacturing (CAM), computer aided engineering (CAE), system design, product configuration, product development cycle, basic designing principles, modelling and analysis, real time rendering, CAD data formats, decomposition models, assembly modelling.

Level 7

Design Methods

Standard classification in design, machine design, design process, engineering model, computer-aided design and engineering, safety fac tors, design codes, visualisation process, vibration loading determination, damping, impact loading, energy method, impact loading on an axial rod, beams and bending stresses, deflection in beams, deflection by singularity functions, combined stress of columns, torsion, axial compression columns, sliderness ratio, spring rates.

Human-Centred Product Design

Fundamentals of a human-centred design approach, human factors in product design, user-product interaction, multi-sensory experiences, affective aspects of products, prototyping for user testing and evaluation, experience-driven designs.

Culture & Communication

Basic concepts of modern day culture, introduction to communication, influence of communication, relationship between culture and communication, different cultures in business practice, interpreting cultural products and practices, expressing cultural values through design, cultural product design trends.

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